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ALEX DEGEL STUDIO
  • Clients + Projects
  • Services
  • About
  • Contact

ABOUT

ALEKSANDRAVIKTOR

ALEKSANDRAVIKTOR is a contemporary brand, founded 2019 in Berlin by Aleksandra Jagdfeld, with a traditional approach that tells the story of the origin of fashion. Through one iconic wardrobe essential - the Chapan coat - ALEKSANDRAVIKTOR takes you on a journey exploring heritage, tradition, culture, and a deeper sense of connection. Each collection embodies centuries old rituals and handicraft techniques woven into the highest quality coats, reinterpreted for modern, everyday life.

www.aleksandraviktor.com
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Images © Aleksandraviktor

Birkenstock 1774

Arriving in March 2023, BIRKENSTOCK 1774 embraces new styles in the third batch of its 1774 Collection (launched in 2020).

1774’s latest drop celebrates the brand’s deep-rooted German craftsmanship while looking to the future, exploring innovation with a vivacious spirit. Named after the debut year of the BIRKENSTOCK family’s shoemaking legacy, 1774’s exclusive line elevates icons and key silhouettes through a fashion-forward narrative with a considered play on color and fabrication. For the first time, 1774 revisits the Florida and Mayari sandals and continuously evolves the Sylt, the Tokio and the iconic Arizona.

Fusing custom design with avant-garde style, BIRKENSTOCK 1774 cements its status as a house of continual innovation, evoking the zeitgeist while summoning a new spirit for the brand.

www.1774.com
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Images © Birkenstock 1774

Birkenstock 1774 Showroom Paris

BIRKENSTOCK 1774, named after the founding year, is conceived as a showcase for the brands special projects and upcoming collections. In July 2019 BIRKENSTOCK opened the 1774 Showroom for creativity and innovation, appropriately situated in Rue Saint-Honoré, Paris.

www.birkenstock.com/de/1774/
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Images © DePasquale+Maffini

Birkenstock x CSM

In March 2021 Birkenstock launches exciting interpretations of their models as part of the educational project with Central Saint Martins and the MA Fashion Course. Over a year of product development, four designs of the students have qualified for serial production. The innovative designs of Alex Wolf, Alecsander Rothschild, Saskia Lenaerts and Dingyun Zhang are a part of the future of the iconic German brand. As a result of the CSM archive research and to complement to the 4 student designs, the iconic Birkenstock Tallahassee Style from the 1990s sees a rebirth in contrast color designs as the first Archive Re-Issue style.

www.birkenstock.com/de/1774/
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Images © Birkenstock x CSM Matteo Carcelli

BIRKENSTOCK FEAR OF GOD

In January 2023 BIRKENSTOCK and Fear of God, a luxury brand based in Los Angeles, presented the Los Feliz, a new footwear proposition designed by Fear of God and developed exclusively with BIRKENSTOCK 1774, the German heritage brand’s special projects and collaborations unit. Designed with intention, the Los Feliz was rigorously crafted to both honor BIRKENSTOCK’s functional heritage and evoke Fear of God’s inimitable, timeless design language.

Images © Joshua Kissi

Birkenstock x Il Pellicano

BIRKENSTOCK and the Hotel Il Pellicano launched the IL DOLCE FAR NIENTE collection for Spring / Summer 2019. A common passion for high quality materials, timeless aesthetic and the love for BIRKENSTOCK initiated the collaboration between the Hotel Il Pellicano and the footwear brand. Creative Director and CEO of the Hotels Group, Marie-Louise Sciò, translated their spirit and mood into the well-known Arizona Sandals that can be worn from day to night.

www.birkenstock.com/de/1774/
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Images © Peter Langer - Concrete Rep; Birkenstock x Il Pellicano

Birkenstock x Jil Sander

Birkenstock x Jil Sander presented their first collaborative project for Fall Winter 2021/22 in summer 2021. In a collection conceived by Creative Directors Lucie and Luke Meier for life in nature, the unisex shoes and sandals for Jil Sander+ blend the sense of luxury, comfort, and design of Jil Sander with the authentic Birkenstock silhouette. The result of the combined effort are four different models. Balancing construction with Birkenstock’s DNA and know-how, the Meiers have found a synthesis, an edge, between purpose and design, giving a different spirit to sandals which have become contemporary icons.

www.1774.com
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Images © Talia Chetrit

Casa Nata

Casa nata fulfils a long-felt desire for Carolin Sangha. The former fashion editor has worked for a long time on brand and line building and as creative director for international companies and brands in the fashion and interior furnishing areas. Launched in 2016, casa nata can be regarded as a collection of her personal favourites. At first glance, her creations seem very simple – but many ingenious details and potential for the wearer can be detected on closer examination. The collection is notable for top-quality materials and workmanship and for a clear, in-depth sense of style. She grew up in India where she discovered her passion for clear shapes and colours early on. Extensive business travel and private globetrotting have enriched her creativity in a very special way and remain one of their main sources of inspiration. Casa nata – based in Munich, made in Germany, loved everywhere.

www.casa-nata.com
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Images © casa nata

Christian Haas x Andreas Murkudis Berlin

During Berlin Art Week in September 2019, Andreas Murkudis presented the first solo exhibition of German industrial designer Christian Haas. The designs shown a range from furniture for living, eating and working, to light objects and interior accessories, such as glass and table ware. Aside from his own label CHRISTIAN HAAS and his popular “Ropes” lights, his designs for brands such as Karakter, Karimoku New Standard, Schönbuch and Villeroy & Boch were shown.

www.christian-haas.com
www.andreasmurkudis.com
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Images © Ana Santl

HERTZ ITALIA x GARAGE ITALIA FIAT 500 JOLLY „SPIAGGINA“ ICON-E

Hertz Italy announced a partnership with iconic custom auto design house Garage Italia in Summer 2019. An exclusive tie-up offered Hertz customers unforgettable “Made in Italy” experiences with an expansion of its Selezione Italia collection. The tailor-made Fiat 500 re-interprets the swinging 60s Spiaggina as an all-electric classic for the future.

This project for the German speaking market was realized in close collaboration with Ilaria Alber-Glanstaetten in Milan, Italy.

ilariaalber.com
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Images © Rosario Liberti; Enes Kucevic Photography; Lauren Bullen@gypsea_lust; Jack Morris@DoYouTravel

HOTEL POST BEZAU

Hotel Post Bezau by Susanne Kaufmann, nestled in the charming village of Bezau amidst the stunning Bregenzerwald region. With a history spanning over 170 years, award winning „The Post" is a gem surrounded by breathtaking mountain vistas. Immerse yourself in an invigorating spa retreat that seamlessly blends with the beauty of nature and the Bregenzerwald region. The amazing team is thrilled to extend a warm welcome to international guests, ensuring a memorable experience by enjoying rejuvenating treatments, relaxation, wellness and culinaric cuisine at its finest in Bezau.

www.hotelpostbezau.com
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Images © Hotel Post Bezau

LUTZ MORRIS

LUTZ MORRIS is a line of the finest luxury leather goods handmade consciously in Germany and is the winner of the 2020 Sustainability Award from the FGI (Fashion Group International) in New York. The company is based on founder Tina Lutz’ dedication to artisanship, responsible production and altruism.

www.lutzmorris.com
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Images © Lutz Morris

Veronica Beard

The Veronica´s are sisters-in-law married to brothers, but it was a true friendship and a love for fashion that inspired them to create Veronica Beard. “We believe in building a collection that is inclusive of women everywhere and makes them feel confident every single day”. Both are mothers, entrepreneurs, sisters, friends — and their own customers. Motto: Look good, feel good and do what you love. Thoughtfully designed with feminine silhouettes and refined tailoring, the collection is intuitively built for real life - empowering her from day to night, work to weekend, and everywhere in between. With the #VBGivesBack initiative they also empower the women who make a difference in the world by giving back all day, every day.

www.veronicabeard.com
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Images © Veronica Beard

Sarah Illenberger

Sarah Illenberger is a Berlin-based artist, illustrator and designer. Her visual language is defined by giving common things a new meaning. She creates installations using various materials and techniques, which are then photographed or presented in public places. Her work appears in books, magazines, digital media and window displays. She also produces limited editions and design objects.

www.sarahillenberger.com
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Images © Sarah Illenberger

Slowlex by Sarah Illenberger

Life is so much better when you take it slow. Slowlex is a wristwatch for the present-minded. The inspiration came from an empty snail shell that Illenberger discovered on a stroll in the garden of her Italian summer home. The find was then brought to the Kunstgeißerei St. Gallen, metrologically scanned and recreated as a wristwatch.

The outcome is a wearable Object Trouvé, which poetically captures time as a status symbol. Sterling Silver or Sterling Silver Gold-plated shell combined with a multicolored NATO Strap. Limited Edition of 250.

www.slowlex.com
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Images: Slowlex©JensMauritz;
SarahIllenberger©AxlJansen

SUSANNE KAUFMANN

Susanne Kaufmann are pioneers in sustainable natural skincare since 2003. The brand combines Founder Susanne Kaufmann’s expertise in natural ingredients and skincare philosophy with her values for innovation and sustainable living.

The powerful, natural formulas are hand finished in the Austrian alpine region of Bregenzerwald, home to Susanne Kaufmann and her family for generations. The range is created using only the finest plants and botanicals, carefully chosen for their efficacy and skin affinity, as well as pioneering sustainable manufacturing methods. From effective, targeted skincare treatments to soothing body care and bath rituals, the products are both routed in nature and based on science, using advanced bio technologies while also following Susanne’s founding principle of results - focused beauty and a holistic approach to wellbeing.

www.susannekaufmann.com
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Images © Susanne Kaufmann

ABOUT

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ALEKSANDRAVIKTOR

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Birkenstock 1774

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Birkenstock 1774 Showroom Paris

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Birkenstock x CSM

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BIRKENSTOCK FEAR OF GOD

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Birkenstock x Il Pellicano

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Birkenstock x Jil Sander

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Casa Nata

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Christian Haas x Andreas Murkudis Berlin

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HERTZ ITALIA x GARAGE ITALIA FIAT 500 JOLLY „SPIAGGINA“ ICON-E

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HOTEL POST BEZAU

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LUTZ MORRIS

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Veronica Beard

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Sarah Illenberger

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Slowlex by Sarah Illenberger

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SUSANNE KAUFMANN

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INSTAGRAM – IMPRINT & PRIVACY POLICY